My name is Caleb Pratt and I am the founder and CEO of ShopSmart. I am a senior at the University of Tennessee Knoxville majoring in finance with a collateral in entrepreneurship. I am passionate about entrepreneurial endeavors and business in general.

As a young college student who had just moved out a few years back, I was constantly looking for ways to save a few dollars. One area I found the hardest and most inconveinent to save money on was grocery shopping as there were many different stores in my area that all had different sales ongoing. This led to me starting ShopSmart, an app designed to display all local grocery store prices to help you save money and shop smarter.